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Broadway Nakano is making proportional representation to foreigners.

2007年05月06日 18:44

Broadway Nakano is making proportional representation to foreigners.
It is making multilingual guide map and events for foreigners.

Shopping street of Broadway Nakano promotion union (Chief Director as Takeshi Aoki) is aiming “Shopping street kind for foreigners” and “Shopping street as a place for international relationships”. They are making multilingual guide map and having events for foreigners.

Broadway Nakano union has lots of shops which sells Anime related products, used comic books, and character figures. For that reason the shopping street is attracting attentions as a heart land of Otaku culture from not only inside but outside of the country. In addition, there are more than 300 unique and varied shops concentrated in one building and it is known as a inside-building shopping street that can be enjoyed from the child to the elderly person. The number of foreign tourists that visit such an attractive “shopping streets of Broadway Nakano” is increasing every year. Shopping street of Broadway Nakano promotion union has made a research “What kind of shopping street is kind to foreign people?” They came up with 4 answers.
1. The guide of the signboard and the shop etc. are displayed in the foreign languages.
2. It corresponds politely even if it is a foreigner. (An easy foreign language is used )
3. The product is made and advertising is made by foreigner's aspect. Or, the foreigner is related to the production of advertising.
4. Existing of the product made for foreigner.
Then, the multilingual guide map for the foreigner decided to be made first of all. A guide map is page 8 of the tabloid version. It is written by English, Chinese, and Hangul by using the photograph and the signature a lot, the international student, the big fan of Broadway Nakano and the foreigner of the Nakano Ward, walk actually on each floor, and it introduces surroundings, what catches his/her eye, and the one that the concern was pulled.
Moreover, "Pointing conversation table" to help an easy conversation is published in the final page in each language. The guide map begins distributing in Broadway Nakano on Friday, April 27. The making of multilingual guide map received support from the district as a promotion business of Nakano Ward shopping street regional community.

Holding of events for foreigners.
Moreover, lottery in which only foreigner's customer can participate is enforced for two days, the fifth and May 6. In order to participate in lottery you must bring ID (such as passport, school ID, etc.) which shows that you are foreigner. The participation commodities are digital-camera(5 people), I-pod(5 people) and Wachified’s glove-puppet and postcard for drawing a miss. The event of the shopping street intended for the foreigner seems to be extremely unusual.

Since it is Kids day on May 5th, it presents the stroll balloon (There are four kinds Japanese midget Shiba, a pointer, Corgi, and miniature Ducks) to the child to the school child to the first 300 people at 2:00PM.

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